MioMio
"From online store to brand. Full rebrand, new identity, headless from scratch."
Visit live site↗MioMio carries 170+ fashion houses — Furla, Casadei, Premiata. But it looked like a discount outlet, indistinguishable from hundreds of other stores. Rebuilt from zero: new identity, editorial content, headless on Next.js. Now the store holds the level of the brands it sells.
Problem
Premium brands sat behind a legacy OpenCart instance no one wanted to maintain. No integration points — every connection was a hack. The platform couldn't scale, couldn't connect to modern services, and the codebase was unmaintainable. On top of that, 3,000 products had to migrate without burning five years of SEO rankings.
Approach
- 01Reset the visual language. Campaign-driven homepage, editorial photography, brand storytelling — instead of a product grid.
- 02Launched editorial content: men's and women's lifestyle campaigns, brand pages with curated lookbooks.
- 03Built the storefront on Next.js. Sub-second loads, two languages, responsive design.
- 04Migrated 3,000 products with URL structure 1:1. Google saw the same pages — just faster.
- 05Wired in the Ukrainian commerce stack: KeyCRM, Esputnik, LiqPay, Google Merchant. Checkout to warehouse — fully automatic.
Live storefront · editorial
Brands integrated
Outcome
- →Repositioned from discount marketplace to premium multi-brand boutique.
- →Conversion +25% in the first quarter.
- →Page load 4.8s → 1.2s. 4× faster on mobile.
- →Google SEO 100/100 — structured data, hreflang everywhere, clean Core Web Vitals.
- →All 3,000 products live. Zero rankings lost in the migration.
- →Every order routes to CRM, email, SMS, and warehouse automatically.
Business Impact
MioMio operates as a brand now, not another catalog. Editorial campaigns drive traffic instead of discount banners. Faster pages improved both conversions and ad performance. The owner stopped re-entering orders manually, marketing stopped waiting on developers. Built on Next.js — plenty of room to keep growing.
Under the hood
Customer-Facing Store
- Next.js 16 · React 19 · TypeScript
- Sanity CMS (multi-language editor)
- Better Auth · Resend (email)
- SEO-ready: structured data + hreflang
- Partytown (3rd-party script optimization)
Custom Admin Panel
- Shopify embedded app
- Two-way product + inventory sync
- Custom discount engine
- Background job queue + audit trail
- Postgres · Prisma
Local Ukrainian Services
- KeyCRM · auto-push orders + customers
- Esputnik · automated email + SMS
- LiqPay · payment capture
- Google Merchant Center · product feed
Hosting & Monitoring
- Docker · Coolify on VPS
- Cloudflare CDN
- PostHog · Microsoft Clarity (analytics)
- Vercel Speed Insights
- Anti-bot: CaptchaFox + Cloudflare Turnstile
Next.js stack — modern, stable, hire-able. Not a black-box theme.
I keep shipping features, fixes and integrations as the store grows. No agency lock-in.
The architecture scales with the catalog and traffic — no forced replatform.
Want a store that runs itself?
If you have a legacy store losing money to slow pages, manual order entry, or fragile integrations — let's talk. I take projects from architecture through launch and stay to keep them running.