MioMio
"From online store to brand. Full rebrand, new identity, headless from scratch."
Visit live site↗- 4×
- +25%
- 100/100
170+ fashion houses — Furla, Casadei, Premiata — sold through a storefront that looked like a discount outlet. Rebuilt from zero: new identity, editorial content, headless on Next.js.
End-to-end ownership — architecture, frontend, backend, integrations and deployment.
Problem
Premium brands sat behind a legacy OpenCart nobody wanted to maintain: no integration points, every connection a hack. And 3,000 products had to move without burning five years of SEO.
Approach
- 01Replaced the product grid with a campaign-driven homepage — editorial photography, brand storytelling.
- 02Launched editorial content: men's and women's lifestyle campaigns, brand pages with curated lookbooks.
- 03Built the storefront on Next.js. Sub-second loads, two languages, responsive design.
- 04Migrated 3,000 products with URL structure 1:1. Google saw the same pages — just faster.
- 05Wired in the Ukrainian commerce stack: KeyCRM, Esputnik, LiqPay, Google Merchant. Checkout to warehouse — fully automatic.
Live storefront · editorial
Brands integrated
Outcome
- →Repositioned from discount marketplace to premium multi-brand boutique.
- →Conversion +25% in the first quarter.
- →Page load 4.8s → 1.2s. 4× faster on mobile.
- →Google SEO 100/100 — structured data, hreflang everywhere, clean Core Web Vitals.
- →All 3,000 products live. Zero rankings lost in the migration.
- →Every order routes to CRM, email, SMS, and warehouse automatically.
Business Impact
MioMio reads as a brand now, not another catalog: editorial campaigns drive traffic instead of discount banners, and faster pages lifted both conversion and ad performance. Nobody re-enters orders by hand.
Under the hood
Customer-Facing Store
- Next.js 16 · React 19 · TypeScript
- Sanity CMS (multi-language editor)
- Better Auth · Resend (email)
- SEO-ready: structured data + hreflang
- Partytown (3rd-party script optimization)
Custom Admin Panel
- Shopify embedded app
- Two-way product + inventory sync
- Custom discount engine
- Background job queue + audit trail
- Postgres · Prisma
Local Ukrainian Services
- KeyCRM · auto-push orders + customers
- Esputnik · automated email + SMS
- LiqPay · payment capture
- Google Merchant Center · product feed
Hosting & Monitoring
- Docker · Coolify on VPS
- Cloudflare CDN
- PostHog · Microsoft Clarity (analytics)
- Vercel Speed Insights
- Anti-bot: CaptchaFox + Cloudflare Turnstile
Next.js stack — modern, stable, hire-able. Not a black-box theme.
I keep shipping features, fixes and integrations as the store grows. No agency lock-in.
The architecture scales with the catalog and traffic — no forced replatform.
Want a store that runs itself?
If you have a legacy store losing money to slow pages, manual order entry, or fragile integrations — let's talk. I take projects from architecture through launch and stay to keep them running.